The “failed” blockchain games are those that have seen their 14-day moving average number of active users down more than 99% from its peak.
The rise of blockchain technology has brought about various applications and use cases, including the development of blockchain games. These games leverage the decentralized nature of blockchain to offer unique features such as true ownership of in-game assets and provable fairness. However, not all blockchain games have been successful, with some experiencing a significant decline in active users. In this article, we will explore the concept of “failed” blockchain games and discuss the reasons behind their downfall.
1. Definition of “failed” blockchain games:
– “Failed” blockchain games are those that have witnessed a drastic decrease in their 14-day moving average number of active users, plummeting more than 99% from their peak.
– This metric serves as an indicator of a game’s popularity and engagement, reflecting a significant loss of interest from players.
2. Reasons for the decline in active users:
a. Lack of gameplay depth: Some blockchain games fail to offer compelling gameplay experiences beyond the initial novelty of owning digital assets on the blockchain. Without engaging gameplay mechanics, players quickly lose interest and abandon the game.
b. High entry barriers: Blockchain games often require users to possess cryptocurrency wallets and navigate complex processes to acquire and trade in-game assets. These barriers can deter casual gamers who may not be familiar with blockchain technology.
c. Scalability issues: Blockchain technology is still in its early stages, and many blockchain networks struggle with scalability. This can result in slow transaction speeds and high fees, making gameplay frustrating and discouraging users from continuing to play.
d. Lack of marketing and user acquisition strategies: Some blockchain game developers fail to effectively market their games or attract new users. Without a strong user acquisition strategy, games may struggle to gain traction and retain a sustainable player base.
In summary, “failed” blockchain games are characterized by a significant decline in active users, often due to factors such as lack of gameplay depth, high entry barriers, scalability issues, and ineffective marketing strategies. As the blockchain gaming industry continues to evolve, developers must address these challenges to create engaging and successful games that attract and retain a thriving player community.