The financial and advertising regulators have recently released a seven-part checklist to ensure that social media stars stay within the bounds of the law. This is in response to the growing trend of influencers and celebrities promoting products on social media platforms without disclosing their relationships with the brands they are promoting. Here are the most important points from the checklist:
1. Disclosure: Social media stars must disclose their relationships with brands when promoting products. This includes using hashtags such as #ad or #sponsored, or clearly stating that they are being paid to promote a product.
2. Truthfulness: Social media stars must be truthful in their promotions and not make false or misleading claims about the products they are promoting.
3. Fairness: Social media stars must be fair in their promotions and not unfairly promote one product over another.
In summary, the financial and advertising regulators have released a seven-part checklist to ensure that social media stars stay within the bounds of the law when promoting products on social media platforms. The checklist emphasizes the importance of disclosure, truthfulness, and fairness in promotions. It is important for social media stars to follow these guidelines to maintain their credibility and integrity with their followers.